A few years ago, Alex and his roommates were constantly arguing over whose turn it was to clean, vacuum, take out the trash, and oh, did anyone dust? Eventually, tensions ran high. One day, they noticed a neighbor’s cleaning service and realized that, when split four ways, the service was very affordable. The roommates hired a cleaning service, split the cost. and tensions washed away as quickly as countertop crumbs. Hiring a cleaning service saved these friendships and the concept for BOB was born.